Agent Orchestration: The New Year’s Unlock for Product Building

I started the new year and, almost overnight, my feed on every social platform—especially Twitter—has been inundated with talk about agent orchestration. A week ago, these conversations basically didn’t exist. Now, everyone seems to not just be talking about it, but actually building things.

A couple of notable examples stand out. Steve Yeav, an extraordinary engineer, started a project called Gas Town. He’s shared how Gas Town is all about agent orchestration, how he’s built his own harness, and how he’s hosting it. But what really stuck with me was his point about big companies being at a disadvantage here.

Small Teams, Massive Leverage

His argument: smaller teams—think 2–3 people—can now move 10x, 20x, even 100x faster and build more capable products than ever before. At the core of this shift is what some people are calling “alien intelligence”: CLI agents that you can orchestrate for your own setup.

If you can orchestrate these CLI agents for your workflow, you can not only farm out the building of a product, but also the heart of the product itself.

Products Built by Agents

A concrete example: My cofounder Mark wrote a Mahjong analysis tool and also built an app for Hollywood screenwriters. But the real “brains” behind how these products work are essentially farmed out to a CLI agent.

This feels like a key unlock—not just for how products are built, but how products operate, and even how companies are defined. It changes what a “company” is when so much of the core work is done by orchestrated agents.

In totality, this brings the whole experience and output of product building to a completely different level. And we’re going to see areas that previously never benefited from this kind of leverage suddenly transformed.